濟(jì)南太陽(yáng)能配件_山東濟(jì)南太陽(yáng)能配件銷售-濟(jì)南云鵬太陽(yáng)能配件公司

Among thousands of solar water heater consuming enterprises in China, the vast majority of them have been taking the vast countryside as their "main battlefield". To a certain extent, this has indeed opened up a new market in China's energy sector. It is estimated that the consumption of solar water heaters in the rural market will reach 170 million to 180 million square meters by 2020, accounting for about 60% of the total consumption. In the face of such an attractive cake, many solar energy manufacturers are salivating and rubbing their hands. In addition, in recent years, farmers'income and consumption have been improving, solar energy will have a larger demand space, and consumption growth rate will be faster than that of cities. In the proportion of purchasing water heaters (gas, electricity and solar water heaters) in rural areas, solar water heaters, with its advantages of energy saving, environmental protection, large capacity of water, low operating costs and equipped conditions, have become the first choice in the rural water heater market. The rural market in 2013 is still the main battlefield of solar energy.

但另一方面，太陽(yáng)能行業(yè)的形勢(shì)則使許多廠商也蘇醒的看到，目前鄉(xiāng)村市場(chǎng)也是太陽(yáng)能競(jìng)爭(zhēng)劇烈的，產(chǎn)品、雜牌產(chǎn)品都混雜在一同的一個(gè)市場(chǎng)。由于整個(gè)消費(fèi)群體的認(rèn)識(shí)，分辨的才能有限，給許多企業(yè)很大的市場(chǎng)空間。并且整個(gè)行業(yè)的技術(shù)門檻低，缺乏嚴(yán)厲的市場(chǎng)準(zhǔn)入制度，以及標(biāo)準(zhǔn)的市場(chǎng)監(jiān)視體制，太陽(yáng)能行業(yè)同質(zhì)化現(xiàn)象非常嚴(yán)重。而眾多的太陽(yáng)能廠商特別是太陽(yáng)能熱水器廠商要想避開(kāi)在鄉(xiāng)村市場(chǎng)同質(zhì)化競(jìng)爭(zhēng)，除必需選擇有差別化賣點(diǎn)的產(chǎn)品外，“征戰(zhàn)鄉(xiāng)村市場(chǎng)”要想使勝算進(jìn)步，還必需具備差別化的競(jìng)爭(zhēng)戰(zhàn)略。

But on the other hand, the situation of the solar industry makes many manufacturers wake up to see that the rural market is also the most fierce competition for solar energy, brand products, miscellaneous products are mixed in a market. Because of the brand awareness of the whole consumer group, the ability to distinguish brands is limited, which gives many enterprises a lot of market space. And the technical threshold of the whole industry is low, the lack of strict market access system and standard market monitoring system, the homogeneity of the solar industry is very serious. In order to avoid homogeneous competition in rural market, many solar energy manufacturers, especially solar water heater manufacturers, have to choose products with differentiated selling points. In order to make success in rural market, they also need to have differentiated competitive strategies.

 

 

整體來(lái)看，鄉(xiāng)村居民的收入程度還很低。產(chǎn)品價(jià)錢是廣闊農(nóng)民用戶選購(gòu)太陽(yáng)能敏感、直接的要素。所以要選擇中低檔價(jià)位的產(chǎn)品打鄉(xiāng)村，但我所說(shuō)的中低檔價(jià)位產(chǎn)品并不是讓你去經(jīng)銷劣質(zhì)產(chǎn)品，而是要以契合太陽(yáng)能國(guó)度、行業(yè)規(guī)范為前提。因而，應(yīng)制定能為目的消費(fèi)者承受的價(jià)錢，以物美價(jià)廉取勝。鄉(xiāng)村消費(fèi)以傳統(tǒng)節(jié)省型為主，價(jià)錢常常成為購(gòu)置商品時(shí)的首要思索要素。所以投放鄉(xiāng)村市場(chǎng)的產(chǎn)品，既要合適鄉(xiāng)村的運(yùn)用特性，又要在價(jià)錢上力圖實(shí)惠。

Overall, the income level of rural residents is still very low. Product price is the most sensitive and direct factor for farmers to choose solar energy. So we should choose the low and medium price products to fight in the countryside, but what I said is that the low and medium price products do not let you distribute inferior products, but should be in line with the solar energy country, industry norms as the premise. Therefore, the price that can be afforded by the target consumers should be formulated to win with good quality and low price. Rural consumption is mainly based on traditional economy, and price often becomes the primary consideration factor when purchasing goods. Therefore, the products put into the rural market should not only suit the characteristics of rural use, but also try to be affordable in price.

這時(shí)，打入鄉(xiāng)村市場(chǎng)的好產(chǎn)品就是二三線的，而不給大留下商機(jī)，許多企業(yè)在進(jìn)攻鄉(xiāng)村市場(chǎng)時(shí)，以犧牲產(chǎn)質(zhì)量量來(lái)?yè)Q取低價(jià)，這種做法是十分愚笨的。農(nóng)民的心是仁慈的，仁慈的心得到傷害，就直接變化為仇恨。終這些“搬石砸腳”的企業(yè)將被市場(chǎng)淘汰。作為太陽(yáng)能行業(yè)中的領(lǐng)軍人，清大華陽(yáng)從一開(kāi)端就站在一個(gè)更高的視野上來(lái)瞻望市場(chǎng)將來(lái)的開(kāi)展意向，并不和那些中小型熱水器消費(fèi)廠家焦灼在“價(jià)錢戰(zhàn)”上，而是以作為拉動(dòng)銷售的有力工具，經(jīng)過(guò)不時(shí)進(jìn)步本身產(chǎn)品質(zhì)量，并在每年出巨資組織“百萬(wàn)用戶大回訪”活動(dòng)，使企業(yè)及形象深化廣闊鄉(xiāng)村市場(chǎng)，在廣闊農(nóng)民意目中樹(shù)立了良好的形象，進(jìn)而從基本上拉動(dòng)了銷售，并在一定水平上促進(jìn)了市場(chǎng)的開(kāi)展。

At this time, the best product to enter the rural market is the second or third-tier brand, without leaving business opportunities for large brands. Many enterprises in the attack of the rural market, at the expense of production and quality in exchange for low prices, this practice is very foolish. The peasant's heart is benevolent, and when it is hurt, it changes directly into hatred. Eventually, these enterprises will be eliminated by the market. As a leader in the solar energy industry, Qingda Huayang has been standing on a higher horizon from the beginning to look forward to the future development of the market. It is not anxious about the "price war" with those small and medium-sized water heater manufacturers. Instead, it takes brand as a powerful tool to promote sales, improves its product quality from time to time, and organizes "millions of users return" with huge investment every year. Visiting activities have deepened the image of enterprises and brands in the vast rural market, established a good brand image in the broad peasant's mind, and then basically stimulated sales, and promoted the development of the market to a certain extent.

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